Our analytical evaluation process
Step-by-step transparency
Discover how we assess advertising effectiveness using validated data sources, clear metrics, and industry best practices. Each campaign is methodically reviewed to identify performance drivers and improvement opportunities. Results may vary as we tailor analytics and feedback to your specific objectives and industry context.
Meet our analytics team
Experienced professionals dedicated to transparent advertising evaluation
Emma Taylor
Master of Business Analytics University of Melbourne
Digital campaign analytics
Insight Analytics Group
Certifications:
Methodologies:
Core skills:
Focuses on campaign assessment, produces actionable reports, and fosters a compliance-driven culture.
Liam Chen
Bachelor of Marketing Analytics RMIT University
Audience engagement metrics
MarketView Consulting
Certifications:
Methodologies:
Key skills:
Brings experience from leading global campaigns and ensures data is analysed accurately and ethically.
Jasmine Lee
Graduate Diploma in Data Privacy Monash University
Data privacy compliance
AdComply Solutions
Qualifications:
Practices:
Expertise areas:
Leads documentation and privacy initiatives, ensuring client data is handled responsibly at all times.
Daniel Zhou
Master of Applied Statistics UNSW Sydney
Advertising data interpretation
BluePeak Research
Certifications:
Approaches:
Top skills:
Specialises in transforming campaign data into practical business insights and quality checks.
Our methodology
Objective setting
We discuss your campaign goals and define outcome metrics that match your precise needs for effective measurement.
Data collection
We gather campaign data securely from valid sources, ensuring every step aligns with data protection regulations.
Analysis phase
Our analysts review data, applying best practices and methodologies specific to the advertising sector and your industry.
Reporting results
You receive an accessible summary, accompanied by clear explanations focusing on real-world findings and next steps.
How we compare
See how aurethynora offers clarity and practical reporting versus traditional ad analysis providers
aurethynora
Tailored reporting, privacy focus
Real-time analytics
See advertising impact as it unfolds
Privacy compliance focus
Adheres to all essential regulations
Tailored campaign metrics
Reports matched to objectives
Expert analyst support
Guidance from professionals
AdScope
Basic reporting, less customisation
Real-time analytics
See advertising impact as it unfolds
Privacy compliance focus
Adheres to all essential regulations
Tailored campaign metrics
Reports matched to objectives
Expert analyst support
Guidance from professionals
MarketPulse
Standard reports, slower process
Real-time analytics
See advertising impact as it unfolds
Privacy compliance focus
Adheres to all essential regulations
Tailored campaign metrics
Reports matched to objectives
Expert analyst support
Guidance from professionals